SEO COURSE
Course Detail
TECHNICAL SEO
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. technical SEO, you can help search engines access, crawl.
ON-PAGE SEO
On-page SEO is the practice of optimizing web page content for search engines and users. include optimizing title tags, content, internal links and URLs and many more.
OFF-PAGE SEO
Off-page SEO is about, among other things, link building, social media, and local SEO.
LOCAL SEO
Local SEO sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business.
KEYWORD RESEARCH , ANALYSIS
Keyword Research, Analysis refer How to Use Free Keyword Research Tools. Powerful techniques of Keyword Research Filter, Cluster & Finalize keywords for the project Long tail & Geo intent keywords
TRACKING & REPORTING
Tracking target keyword ranking on Google. Introduction to Google Analytics Generating various types of reports. Report website visitors, geo, traffic sources, time spent, bounce rate, and more
Basic & Advanced SEO Course
SEO Basics & Background
- Understanding domain/website & how they work
- What is Internet Marketing/ Digital Marketing?
- Types of Internet Marketing & their importance
- Introduction to Search Engines & their importance
- How do Search Engines work?
- Introduction to Google Search Engine
- Search Engine Result Pages (SERPs)
- Search Commands/Operators
- Introduction to Google Algorithm
Keyword Research, Analysis
- Introduction to Keyword Research
- Types of Keywords
- How to Use Free Keyword Research Tools
- Powerful techniques of Keyword Research
- Filter, Cluster & Finalize keywords for the project
- Long tail & Geo intent keywords
SEO Related Training
- Basics of Google Ads (formerly Google Adwords)
- Youtube and video marketing
- Google Analytics
- Google webmaster tools
Tracking & Reporting
- Tracking target keyword ranking on Google
- Introduction to Google Analytics
- Generating various types of reports
- Report website visitors, geo, traffic sources, time spent, bounce rate, and more
On-Page & Technical SEO
- Introduction On-page & Technical SEO
- Title Tag optimization
- Meta description tag optimization
- SEO-friendly URL structure
- Canonical Tags optimization
- Website speed optimization
- txt optimization
- xml optimization
- Integrating keywords throughout the webpage
- Keyword density management
- Using keywords in H1, H2, H3…H6 tags
- Image tag optimization (Alt)
- Using keywords in Content
- Content duplicate check and fix
- Content optimization (How to find high-quality content)
- Optimizing internal links
- Outgoing links optimization
- 404 error page optimization
- Header & Footer optimization
- Installing Google Analytics
- Installing Google webmaster tools
- Importance of website submission to search engines
Off-Page
- Introduction to Off-Page SEO
- Introduction to Link building
- How links/ backlinks affect search engine rankings
- How to build an effective link-building strategy
- Types of backlinks
- Using premium tools for advanced link building (SEMrush)
- Nofollow Vs Dofollow links
- Google maps & local business listings
- Blog commenting links optimization
- Forum backlinks optimization
- Videos creation and link building
- Free classifieds links optimization
- Social bookmarking links optimization
- Social media optimization – Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, etc.
